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Case Study

Professional Services·Harbor Advisory

CRM lead routing & follow-up sequences

Leads land in the CRM scored and enriched, with automated nurture that still feels personal.

CRM lead routing & follow-up sequences

<5 min

Response time

first touch

-95%

Workflow errors

handoffs

100%

Pipeline coverage

new inbound leads

The challenge & approach

We integrated form capture, enrichment, and outreach so sales only touches warm opportunities. Follow-ups adapt by segment and stop when a human takes over. Reporting stays live, so leadership sees coverage without spreadsheet archaeology.

We scoped the highest-leverage workflow first, instrumented the handoffs, and shipped with human-in-the-loop controls so the team stayed in control while the busywork disappeared.

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